First things first: it is now three weeks that the Volkswagen (literally, Peoples' Car) family launched the Veyron from its Bugatti stables to add to the options for India's Super-rich. The crown of the nation's most expensive motorcar offering is not quotidian: the Veyron sports a daunting tag, at INR 16Cr onwards a little under 3X its nearest competitor! Yet, my middle-class, nitpicking mind did not miss the claim by its aptly named sole agent, Exclusive Motors, that the gap between Veyron and #2 was much larger. Perhaps they missed the launch of INR 6Cr Merc S-Guard in Feb (for some reason a day after my birthday, if only!); maybe they decided cars not retailed by them did not qualify. Nevertheless the tab is impressive (not to forget an unkind, if pithy, suggestion to rebadge it Veyron 18 next year unless inflation bucks its double digit trend). Equally, for those still stuck to more commoditized mindsets, it is most instructive to note Bugatti's annual sales plan, all of a challenging 60-80 units worldwide, including likely 3-4 Indians globally.
Ignorance and presumed readership interest dictate me to gloss over the car's intricate details (noteworthy stress in launch press releases any how was on components of 'special materials - titanium, magnesium etc' handcrafted at Bugatti's French HQ, perhaps playing to the khadi brigade; or 'Puccini sound system with digital signal processor' variety of abstruse). Certainly, it should be safe to assume the Veyron would be a hedonistic delight, with top-notch safety features and on-tap-performance (unlike me, some drivers are seemingly able to discern every tenth of a second in a 0-100 kmph dash, the car in question clocking a 2.7). Above all, its modest volume target and the excessive hype around price are highly suggestive - what may draw prospective buyers is badge value and exclusivity rather than trivia like its pacy 407 kmph, or worry for the 10% speed compromise with the roof off.
The performance numbers do beg an obvious question: where-on will the Veyron get a chance to perform thus for its privileged owner? Of course, one is not unfamiliar with the analogy of a powerful sound machine providing decidedly superior auditory experience at lower volumes too. The appropriate situation here, however, is of the equipment being mostly forced on mute (disbelievers may try DLF Cyber City early morning, or all evening, to truly appreciate the engine's idle hum). And therein lies Reason #1 to have prayed for the Veyron's ilk: folks who buy this car would be from the ranks of the high-and-mighty, eminently better placed to motivate our civic authorities to build roads instead of potholed dirt tracks (chalo Sohna Road, rather, most of Gurgaon, if you find the depiction pessimistic). Their frustration matters, unlike ours, hence my hope!
Unfortunately the road-building fantasy may come up short against the brutal realities of our obdurate bureaucracy. Regardless, another Veyron attribute makes an even bigger, better case (raison-d-etre if you will) for my fervour. Reason #2 is, simply, its price. One hears (and of late there is little to distract) corruption rajas of contemporary India swindle 1,70,00,00,00,00,00,000 (please check my zeros someone) Rupees improving connectivity; others siphon off the good part of a (relatively modest) few tens of thousand crores when organizing a sporting event, almost killing the goose itself; an ideal housing scheme for Kargil War vets degenerates into a (paltry) some hundred crore scam. It is a struggle to grasp the enormity of these astronomical amounts - arithmetic begs a picture, worth a thousand words (crore actually). For instance, growing up in Middle India, one imagined lakhs via sundry cars; now talk a crore or two and visualize that apartment of our dreams; but, by God, a few hundred crore, and many more? Head-reeling numbers and 'everyday the paper boy brings more'? And how do they make that kind of money? Why want to? What to do with it? Enter Veyron, up the ante for cars, and at least there is the start of improved perspective. Of course, humble India needs more such symbols, if only to help us learn the New Math (of the dubious) and enhance our imagination.
Obviously this is hardly to pull the VW car down (and is too far removed to be a case of sour grapes)! Equally frankly, my congratulations to any actual buyer is half-muted; appreciation of its technological marvels or epicurean appeal has been dulled by a generally eroded conviction in the balance of good and bad karma in the world. Yet, as caprice scales new heights and honesty gets scarce to the point of endangerment, some core beliefs need reassertion. Skeptic yes, shades of grey perhaps, but one ought not succumb to the ogre: no comfortably-numb suicide. Selfishly and for posterity, the choice is to stay angry, lest we get stuck in a Wheel of Misfortune!