I must add that I did not register in the first wave of DNC, even if sympathetic to the indignation on unwanted calls. My reasons were largely professional. At its root, the credo of open communication (read taking calls from unknown numbers) was an occupational hazard. In reality, it was a goldmine of information - it helped me get bad news (the variety you want to know ASAP) promptly more than once, plus rudimentary competitive intelligence; not to forget insights best derived from listening to the occasional irate customer! All of this strengthened my resolve to stick it out amidst the onslaught of sundry telemarketers.
Unfortunately, it seems to be going from bad to worse. It is almost an incipient reality of modern life that text-messaged advertisements carpet-bomb your Inbox every day. Pesky calls too, after an initial decline, have reared their head again. The vanguard is clearly SMS though, and the biggest violator real estate firms and agents: I am subject to a dozen messages daily, in complete disregard of my tenuous pecuniary state! The bulk of these supposedly fantastic property deals are in assorted parts of Delhi NCR; but interspersed are offers from Jaipur's Tonk Road, plots in Uttarakhand hills, down to faraway Mysore and back-of-beyond. It makes me wonder if only geographic bounds have been transcended or those of sanity too. Or perhaps it is my middle class upbringing that limits me to imagine an investor class that takes large realty investment decisions basis an SMS exchange!
The uninvited texts wear other colours too. In fact had it not been for the glaring segmentation error (maybe they score intention, not ability, explanation for ignoring my financial position) in real estate ads, or those ridiculous friendship helplines, I would have thought a grand design in peddling me travel packages, hairfall cure (ouch) or zero-effort, fat-removal therapy (I even got one for 10 yr US visa in 10 days/10K from some arbit Churchgate agent last week)! Frankly, if only less prolific, it would have been funny.
Think a broader context and the seeming helplessness of the Indian consumer to overcome this mess does add to general scam-season discontent. True to form, an irresolute, blundering UPA-2 has little to tell beyond a revised-twice-yet-missed 31 Mar deadline. With public attention on other more ignominious spectacles, they have actually been able to get away without saying almost anything. In fact, with declared intentions to snoop on all voice-data exchanges in the country (recall the BlackBerry tangle), the Government can hardly argue that policy formulation or erecting filter infrastructure are insurmountable asks. Likewise, alloting a special telemarketing code for landlines, or cracking down on rogue telecom companies that continue to sell bulk SMS deals should not be too tough to execute. Yet, the ongoing specatcle of DoT-TRAI ping-pong on the issue inspires little confidence in their appreciation for the task at hand or seriousness of their commitment to it.
No one, of course, can fault the Government if it avers that implementing a foolproof DNC (or do-call) registry, including critical security pieces, is a complex exercise. I am just not sure why it should remain open-ended and a shifting goalpost (which sounds counter-intuitive in the context of technology). The nation needs a quantifiable plan. Or perhaps Mr Sibal needs to be text-blitzed to know this...